Product reveals
Start on a lifestyle shot and end on the packshot, so the ad lands exactly on your product.
Wan3 AIUpload a first frame, add an optional last frame, and Wan 3.0 animates 2–30 seconds with sound.
In image to video, your picture becomes the exact first frame of the clip and Wan 3.0 generates the motion that follows. Add a second picture and it becomes the exact last frame; the model then plans the movement between the two.
Alibaba calls these modes first frame and first-and-last-frame to video. They cannot be combined with reference images in the same request, which is why Reference to Video has its own page. With the adaptive aspect ratio, the clip keeps the shape of your first frame.
Wan3 AI is an independent site, not an Alibaba product. We call Wan 3.0 through a third-party API and show the credit cost of every clip before you generate it.
Facts checked on 11 October 2026 against Alibaba's documentation.
The generator is at the top of this page, with Image to Video already selected.
Image 1 is used as the exact opening frame. Add a second image if the clip has to end on a specific picture.
Say what moves, how the camera travels and what we should hear. With two frames, describe the change from the first to the last.
Choose length, resolution and aspect ratio (adaptive keeps the shape of your photo), check the credit cost and generate.
Start on a lifestyle shot and end on the packshot, so the ad lands exactly on your product.
Add wind, a slow push-in or a subtle gesture to a portrait, a landscape or a product photo.
Animate an illustration or a generated character from a fixed starting pose.
Set where a shot begins and ends, for example a closed and an open box, and let Wan 3.0 fill in the change.
Habits based on Alibaba's prompt guidance for Wan 3.0.
The image already sets subject, style and light. Spend the prompt on what moves and how the camera travels.
First and last frame work best when they share the subject, framing and light; describe the change between them rather than repeating what they show.
Adaptive keeps the aspect ratio of your first frame, so nothing important gets cropped.
Image to Video uses your pictures as the exact first and last frames. Reference to Video uses up to 9 pictures as a guide for characters, products or places without forcing any of them to appear as a frame. Wan 3.0 does not accept both in one request.
No. One image gives a clip that starts on that picture; a second image is optional and sets the last frame.
The prompt is optional, but describing the motion and the camera gives you much more control than leaving it empty.
JPG, PNG or WEBP up to 10 MB each. Alibaba accepts images between 240 and 8,000 pixels per side with an aspect ratio of up to 8:1.
A 5-second clip costs 14 credits at 480p, 28 at 720p and 55 at 1080p; 30 seconds at 1080p costs 329. The form shows the exact cost for your settings before you generate, and failed generations are refunded automatically.
Start from a written prompt alone, no image needed.
Open Text to VideoKeep faces, products and outfits from up to 9 images consistent in a new scene.
Open Reference to VideoCreate first and last frames for your clips with Wan 2.7 Image or Seedream.
Make an imageBrowse prompts with preview clips and open any of them in the generator.
Browse promptsUpload a photo, describe the motion and check the credit cost before you generate.